The show focuses on revitalizing Gordon Square, a section of Cleveland that has seen better times, by infusing it with new business.
For Cleveland Bagel, the show offered an opportunity to branch out into a retail space and possibly even into a national brand of frozen foods.
To do that, they first had to impress investor Alan Glazen, a former ad executive turned neighborhood developer.
The Cleveland Bagel entrepreneurs were seeking an investment of $100,000 for 25 percent equity in their company. But before committing, Glazen wanted to make sure they could handle a retail environment. So he challenged them to create a pop-up store as a test. Their goal: Sell $400 worth of bagels in one day.
"Cleveland Hustles" host Bonin Bough offered guidance, but things got off to a rocky start when Hardman and Herbst decided to open their pop-up shop in the evening, as opposed to going after the breakfast crowd — a more natural fit for bagels.
Ultimately, Bough persuaded them to open in the morning.
The store was a smash hit, exceeding Glazen's sales challenge by more than $300. After seeing the potential in Cleveland Bagel, he agreed to the $100,000 investment for a 25 percent stake, moving the company onto the next phase of the show where they will attempt to open a full retail store in three months.