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Apple announces it will hold event next week

Apple announced on Monday it would hold an event on Sept. 7.

The tech giant has traditionally unveiled new devices at September events, ahead of the holiday season.

The invitation to the event, scheduled for 10 a.m. PDT in San Francisco, is sparse on details, as Apple has yet to confirm reports that it will launch the next iPhone in September.


The Apple Watch 2 and new MacBook Pros may also be revealed a the event, technology blog 9to5Mac reports.

The next iPhone, which would be the iPhone 7 if it follows convention, may include new color options and lack a headphone jack, reports have said. The features of the new iPhone, which are said to be largely in line with existing models, could influence Apple's future prospects, according to analysts like BGC's Colin Gillis.

"There is risk that the upgrade rate for the next iPhone may slow even more than the upgrade rate cycle of 6s," Gillis wrote in a note earlier this summer.

This story is developing. Please check back for further updates.