And, if Trump does lose, many in the GOP establishment are hoping the brash and unpredictable real estate mogul turned reality TV star will just go away.
But Trump is unlikely to do that.
Instead, with his ever-tighter ties to former Fox News chairman Roger Ailes (who is now reportedly advising the Republican candidate) and his recent hiring of former Breitbart chairman Steven Bannon, there's a growing chorus, propelled by a report in Vanity Fair, saying that Trump's endgame is not the nation's highest office — but to have a right-wing media outlet of his own.
If Trump lost in November and then launched his own media operation — a plan his campaign has repeatedly denied — what would it be exactly? And would it be a success?
"Losing in November would be the best thing that could happen, from a business standpoint," said Jon Klein, former president of CNN's U.S. operations. Klein, who is currently the CEO of TAPP, the subscription-based online video network that launched Sarah Palin's now defunct channel, added, "It would only increase the passion of his most hard-core supporters, and it would give them a juicy target to rail against for the next four years."