Pizza Hut wants you to play with your food, debuts flick football pizza box

Pizza Hut Football Box
Source: Pizza Hut

Say goodbye to the boring brown pizza box. Starting Monday, Pizza Hut is turning these greasy pieces of cardboard into a game board.

Through Oct. 14, the company will serve its medium pizzas in a Flick Football Field box. The design features a football field that's printed on top, and contains detachable goal posts, football triangles and a scorecard.

Flick football is a tabletop game traditionally played with a piece of paper that has been folded into a small triangle. Players flick the "football" back and forth across a table. They score points based on where the football lands.

"We know our fans enjoy a little competition and we're happy to provide a platform that lets them get in on the game in a whole new way," David Timm, Pizza Hut's chief marketing officer, said in a statement.

Customers are invited to share videos of their flick football skills for a chance to win free pizza from the chain's $5 Flavor Menu. Prizes will be awarded weekly based on different challenges posed by Pizza Hut, including the longest flick, most creative flick and the most consecutive flicks.

Pizza Hut is no stranger to quirky cardboard pizza box promotions. Earlier this month the company debuted a DJ deck box in the U.K. And last year it introduced pizza boxes that can be turned into movie projectors.