JD.com Expands Selection of Top Australian Wines with Addition of Wolf Blass Red Label

BEIJING, Aug. 31, 2016 (GLOBE NEWSWIRE) -- JD.com, Inc. (Nasdaq:JD), China’s largest e-commerce company by revenue, today announced it will be the exclusive authorized online retailer in China for the popular Wolf Blass Red Label brand, comprising 12 wines, including two wines that will be available for the first time on a Chinese e-commerce platform, Moscato and Pink Moscato.

Today’s announcement represents an expansion of the strategic partnership between Treasury Wine Estates (TWE), one of the world’s largest wine companies, and JD.com launched in June 2015. Since then, the range of TWE wines available on JD.com has increased to include eight of its brands, encompassing more than 50 wines, with JD.com becoming one of TWE’s largest e-commerce partners in China.

“Our partnership with JD.com has enabled us to continue to grow brand awareness and consumer demand for our wines in China, and we are very excited to further expand this partnership to include our popular Wolf Blass Red Label,” said Robert Foye, TWE’s President and MD Asia, Europe & Latin America. “JD.com’s deep understanding of China’s rapidly growing audience of wine consumers, commitment to providing the best imported wines, reputation for authenticity, and seamless logistics solutions make it the ideal e-commerce partner for us in China.”

“The addition of TWE’s popular Wolf Blass Red Label brand to our offering is an exciting development that reflects our strong collaboration with them over the past year,” said Carol Fung, president of JD.com’s Fast-Moving Consumer Goods Business Unit. “As demand for imported wine among Chinese middle class consumers continues to grow, JD.com is solidifying its position as the trusted go-to source for an ever-expanding range of top-quality imported wines. Our strategy of directly sourcing from leading international brands and introducing wines from outstanding wine producing regions allows us to offer consumers some of the best values on top wines from around the world.”

JD.com sources millions of bottles of wine from more than 100 leading wine brands in 12 top wine producing countries including France, Australia, Chile, Spain, Italy and the U.S. JD.com’s direct sales model and nationwide logistics network ensures that Chinese consumers are able to purchase authentic wines at competitive prices with amazingly fast delivery, including same-day coverage for hundreds of millions of consumers.

According to Wine Intelligence, China has approximately 21 million wine buyers online, making it the world’s largest and fastest-growing e-commerce market for wine. Launched five years ago, JD.com’s wine business has become one of the fastest-growing channels for Chinese wine buyers and was ranked as the largest online retailer among Chinese imported wine drinkers with 35% using it to buy wine.

(Note: International wine brands interested in reaching JD.com's 188 million-plus customers can contact the company at zhaodabin@jd.com)

About Wolf Blass Wines

Wolf Blass was established in the Barossa Valley in 1966 and has grown from a humble tin shed to become one of the world’s most successful and awarded wine brands. A recipient of more than 9,100 medals and trophies at national and international wine shows, the essence of Wolf Blass wines is exemplified through the passion of its custodians past and present as they continuously strive to produce wines of quality, character and consistency.

About Treasury Wine Estates

Treasury Wine Estates (TWE) is one of the world’s largest wine companies, listed on the Australian Securities Exchange (ASX). The Company has a rich heritage and a diverse portfolio of some of the most recognised and awarded wine brands in the world, including: Penfolds, Wolf Blass, Beaulieu Vineyard, Lindeman’s, Sterling Vineyards, Blossom Hill, Pepperjack, Rawson’s Retreat, Matua, Beringer, Stags’ Leap, 19 Crimes, Gabbiano, Chateau St. Jean and Wynns Coonawarra Estate. TWE is focused on portfolio premiumisation and brand-led marketing, with world-class production facilities in internationally recognised wine regions.

The Company sources grapes from a mix of owned, leased and third-party vineyards. Employing approximately 3,500 winemakers, viticulturalists, sales, marketing, distribution and support staff across the globe, TWE’s wine is sold in more than 100 countries around the world.

About JD.com, Inc.

JD.com, Inc. is China’s leading online direct sales company and the country’s largest Internet company by revenue. The company strives to offer consumers the best online shopping experience. Through its content-rich and user-friendly website jd.com and mobile applications, JD.com offers a wide selection of authentic products at competitive prices and delivers products in a speedy and reliable manner. The company believes it has the largest fulfillment infrastructure of any e-commerce company in China. As of June 30, 2016,JD.com operated 7 fulfillment centers and 234 warehouses, and in total of 6,756 delivery stations and pickup stations in 2,639 counties and districts across China, staffed by its own employees. JD.com is a member of the NASDAQ100 and a Fortune Global 500 company.



Josh Gartner
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