Loud, insistent and annoying.
To be clear, we mean Ryan Lochte's new product.
The disgraced U.S. Olympic swimmer has signed another deal as he tries to get back in the big-money endorsement game after all of his major sponsors abandoned him for lying to Brazilian cops during the Rio Olympics.
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This time, it's the Robocopp — a personal alarm that the company calls a "sound grenade." Lochte has already dived in for the company, having posted a video to Instagram trumpeting: "All you do is pull the pin, and it releases a startling alarm that can get you out of a bad situation."