CNBC's Sara Eisen Exclusively Interviews Curry and Under Armour CEO and Chairman Kevin Plank to Air Throughout Business Day Wednesday, September 7
ENGLEWOOD CLIFFS, N.J., September 6, 2016—CNBC, First in Business Worldwide, was granted exclusive access to two-time NBA Most Valuable Player Steph Curry as he embarked on a marketing tour across China and Taiwan as part of an Under Armour sponsorship trip. CNBC's Sara Eisen gets up close and personal with Curry and Under Armour CEO and Chairman Kevin Plank in interviews to air on CNBC throughout Business Day tomorrow, Wednesday, September 7.
With the NBA the top-selling league when it comes to merchandise in China, the stakes are high for Baltimore-based Under Armour. After years of rapid growth in the U.S., the company needs to reach the global consumer, especially with competitors Nike and Adidas already finding big success in this region. Eisen reports on how the company plans to do this and why Curry is the key to this mission.
Exclusive interviews with Curry and Plank to air throughout CNBC's Business Day programming, tomorrow, Wednesday, September 7. Transcripts and video to be available following the interviews.
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