Launching on Evine September 2016: JEWELS Jewelry and Cover FX Cosmetics

MINNEAPOLIS, Sept. 06, 2016 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform video e-commerce company (, today announced the premieres of JEWELS, a proprietary jewelry line made with SWAROVSKI ZIRCONIA, and Cover FX, a prestige beauty line acclaimed for its diverse, problem-solving assortment of makeup shades. The brands, which launch September 8 and 16 respectively, expand the company’s product assortment and offer customers exclusive values and designs.

“Customers come to Evine to discover new and exciting products and shop brands they already love. We’re thrilled to over-deliver on their expectations. It’s a joy for us to not only encourage our customers to be good to themselves, but to give them a means to do so. By offering exclusive values on problem-solving makeup from Cover FX and gorgeous JEWELS jewelry made with SWAROVSKI ZIRCONIA, we can help our shoppers feel more confident and rewarded in their daily lives. We are proud of this approach because this is how we like to feel when we shop,” said Michael Henry, Chief Merchandising Officer at Evine. “We look forward to growing these collections at Evine and will continue to bring customers the variety and quality they’ve come to expect from us.”

JEWELS is made with SWAROVSKI ZIRCONIA and scheduled to launch September 8 at 9am and 3pm ET. Industry-leading and known throughout the world, the Swarovski name has been synonymous with quality and brilliance since 1895. Leveraging Swarovski’s reputation as a multifaceted international company with a history of creativity and innovation and a trusted supplier of precision cut genuine gemstones and created stones, Evine has developed this exclusive line to offer customers exquisite, brilliant and luxurious jewelry at an accessible price. During the debut, Evine will feature a variety of classic and fashionable designs set in sterling silver.

Following the JEWELS premiere, Evine will launch Cover FX on September 16 at 9AM and 8PM ET. Founded in 2000 and rooted in dermatology, Cover FX is a prestige line that offers one of the most ethnically diverse shade systems on the market, providing tone-to-tone makeup coverage for a broad spectrum of complexions. Revolutionary and made with ‘good-for-you’ ingredients, customers will appreciate the line for its superior color-matching capabilities and ability to deliver a smooth, flawless finish regardless of skin color, type or age. During the premiere, Evine will feature a number of exclusive configurations, including retail’s best value on Cover FX’s award-winning Custom Cover Drops.

Viewers are invited to watch both premieres via cable and satellite, mobile apps and live streaming online at Evine airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228 and the nation's top cable providers. Find Evine in your area:

For more information on Cover FX, visit Additional information on JEWELS is available at For more information on Evine, visit

About Evine Live Inc.
Evine Live Inc. (NASDAQ:EVLV) operates Evine, a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. Evine reaches approximately 87 million cable and satellite television homes 24 hours a day with entertaining content in a comprehensive digital shopping experience.

Please visit for more investor information.

Contacts Media: Carl Schroeder Evine Live Inc. (952) 943-6574 Amanda Zerbib ALISON BROD PUBLIC RELATIONS (212) 230-1800 Investors: Michael Porter Evine Live Inc. (952) 943-6517

Source:Evine Live Inc.