– This is the script of CNBC's news report for China's CCTV on July 12, Tuesday.
Welcome to CNBC Business Daily, I'm Qian Chen.
Five years ago, there was no more vocal opponent of mobile games than Nintendo. Today, the company is positioning itself as a leader in the field.
"Pokemon Go" has become a phenomenon in the mobile world - the likes of which haven't been seen since the early days of "Angry Birds." The app, which features the Nintendo franchise, soared to the top of Apple's app store and gross revenues charts in just two days. And it's showing no signs of slowing down.
Analytics firm SimilarWeb said the number of daily active users is already nearly on par with Twitter.
One analyst estimates the free game boasted day one revenues of between $3.9 million and $4.9 million.
And that could just be the tip of the iceberg. Pokemon Go has only launched in the U.S., Australia and New Zealand. Launches in other markets, including the company's home country of Japan, are still looming.
[Satya Nadella, Microsoft CEO] "I think its fantastic to see these AR application getting built, because the best thing can happen when you are creating a new catagory is for applications that these killer apps, whether game or be in industry scenario, to get invested in, so the Pokemon interest hopefully will translate into a lot of interests even in Hololens."
Not long ago, Nintendo was the industry's biggest critic of mobile games.
Satoru Iwata, the normally genial president of Nintendo in 2011, wasted no time attacking the mobile industry's game offerings, calling them substandard and a threat to traditional electronic entertainment companies, including his own.
Iwata, who died of cancer in 2015, changed his thinking a few years later, as the Wii U floundered and investors began to strongly urge the company to alter its stance. And he spent the last two years of his life working with The Pokemon Company and game developer Niantic on "Pokemon Go."
Nintendo's shares soared almost 25 percent in trading Monday, after gains of just under 9 percent Friday.
Nintendo owns one-third of The Pokemon Company and holds an undisclosed stake in Niantic. It also took a 10 percent ownership position in Japanese mobile developer DeNA last year.
Analysts say the excitement surrounding "Pokemon Go" could benefit the company as it prepares to launch its new console system - code named "NX" - next March.
CNBC's Qian Chen, reporting from Singapore.