Apple officially introduced the iPhone 7 and updated Apple Watch on Wednesday.
The company said it will begin taking pre-orders on Friday for both products, which will become available on Sept. 16.
The 32 GB iPhone 7 will retail for $649, the same starting price as the iPhone 6. Customers will have to shell out $769 for a 32 GB iPhone 7 Plus.
The tech giant also eliminated the headphone jack on the iPhone 7. The new devices will be shipped with AirPod headphones and a Lightning to 3.5-millimeter headphone jack adapter, which should help mitigate backlash over the new design feature.
The iPhone 7 may also have one of the most impressive phone cameras to hit the market yet. As expected, the iPhone 7 Plus will feature two rear cameras.
Apple said that a new software feature allows users to see a live preview with shallow depth of field. Photos taken on the iPhone 7 Plus will be able to achieve a very sharp foreground and blurry background.