Adaptation, innovation, and evolution.
These are the buzzwords describing the travel industry's understanding of millennials — typically defined as those born between 1980-2000 — when they go on trips.
Travel and hospitality was one of the major themes at the Millennial 20/20 summit, the first of its kind in Asia, which debuted in Singapore to explore the future of commerce.
"It's a lot more about listening to friends and seeing what the bloggers are writing about," Faeez Fadhlillah, CEO and CO-Founder of TripFez, a company that accommodates preferences of Muslim travelers, said during a panel discussion.
And for millennials, differentiation is the name of the game.
Janice Chan, Senior Director of Digital Marketing at Starwood recalled when Starwood first launched its W Hotel, brand. "The bars were filled with young people, but the rooms were all suits," she said, referring to the high nightly rate driving out younger guests from actually staying at the hotels.