Any changes to the iPhone upgrade program?
That was one of last year's big surprises, and marked a big change in how people could buy and own phones. (Instead of buying through a wireless carrier, Apple was offering an incentive — easy annual upgrades — to buy directly from Apple and its financing partner.) This is the first year when we'll see what that means.
How will upgraders upgrade? Will it be easier or harder to switch carriers? Will they receive priority over other types of shoppers when iPhones go on sale? Will Apple be stingy about minor wear-and-tear for trade-ins? Will it say anything about where those second-hand phones are going?
What about the new Apple Watch?
Surprisingly little has leaked about Apple's strategy here, despite a year and a half of lessons from the market. (Not much leaked about the first Apple Watch, either, for what it's worth.) Reports of a new GPS chip, but no independent cellular connection yet, make sense — that always felt like a "next year" thing.
Apple announced some pretty significant software updates this year, so it'll be interesting to see what happens with the hardware.
How will Apple tweak the Watch lineup?
Even more focus on the cheaper, obviously most-popular "Sport" line? New colors for the mid-level line? Will the $10,000+ Edition series return? (I've only ever seen one being worn "in the wild" by an Apple employee.) Any other series or materials? New Hermes-like partnerships? New straps? New prices?
Will that be enough to accelerate adoption?
Sales aren't killer, and Apple has acknowledged that this is a holiday-gift-type product, similar to the old iPod business. Will the Apple Watch be a popular gift this year?
Do people want smartwatches?
What will Apple's first tweet be?
Apple officially started using the @Apple Twitter handle last week. It has been using hidden tweets — a Twitter ad product — to promote this event, and custom #AppleEvent emoji, but hasn't tweeted to its public timeline yet. (As of now, more than 75,000 accounts had
to sign up for a personalized reminder before the event.)
Will it live-tweet the keynote to its 345,000-plus followers? Will @Apple now become a regular, corporate-tweeting brand, just like every other?
—By Dan Frommer, Recode.net.
CNBC's parent NBCUniversal is an investor in Recode's parent Vox, and the companies have a content-sharing arrangement.