The residents of the Russian city of Norilsk, inside the Arctic Circle, have been posting photos on social media of an alarming sight: a bright red river. Is it the End Times, a chemical leak, or something else?
The Russian authorities have already started an investigation into the matter, and they're looking at a local metals plant as the possible culprit. Norilsk is a heavily polluted industrial city and it's home to Norilsk Nickel, a mining giant that has a nickel smelting plant upstream.
Russia's natural resources and environment ministry said that the blood red color was possibly caused by a "break in a Norilsk Nickel slurry pipe," according to The Guardian's translation of the Russian press release. And experts say the Russian authorities are probably looking in the right direction.