You'll still need a ticket to sit front row. But several top designers are finding creative ways to make New York Fashion Week more inclusive — and more shoppable.
Following last season's existential crisis, which had many brands searching for ways to highlight already-available, in-season items, Tommy Hilfiger's collection featured looks that could be bought straight off the catwalk.
Ahead of Ralph Lauren's Wednesday show, to be held outside his Madison Avenue store, the designer promised "every look, every accessory, every handmade detail" would be available immediately after in the brand's flagship stores and online.
The creative duo behind Veronica Beard hosted its presentation in the basement of the label's Madison Avenue boutique. There, showgoers could shop the collection that's already in stores.
And at Rebecca Minkoff, which pioneered much of the movement to making Fashion Week more democratic, models strutted down a cobblestone street outside the designer's shop. After the show, 98 percent of the items seen on the runway were available for purchase in her Greene Street store.
Such forward-thinking initiatives are already paying off for the cult-favorite brand, which showed shoppable runway looks for the first time last season.
"We had a 200 percent increase in sales in the month after Fashion Week than we did the previous year," said Uri Minkoff, the designer's brother and CEO of the brand.
To see more from New York Fashion Week, click ahead.
— By CNBC's Krystina Gustafson
Updated 14 September 2016