Having mostly perfected computers of various shapes and sizes, it is compelling to imagine Apple's head of design, Jony Ive, now crafting a minimalist dream car with a revolutionary user experience.
But according to several recent reports, Apple's secret automotive project seems to have some issues.
"Dozens of employees" in Apple's car project "have departed in recent weeks," the FT reports. The company has had more than 1,000 people working on its so-called "Project Titan," but "it has struggled to make progress," according to the New York Times, noting that a series of layoffs was part of a "reboot."
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Under its new boss, returning veteran Apple executive Bob Mansfield, the project has shifted "from an emphasis on designing and producing an automobile to building out the underlying technology for an autonomous vehicle," the NYT's Daisuke Wakabayashi and Brian X. Chen report.