Adblock Plus is launching a new service that...uh, puts more ads on your screen.
Rather than stripping all ads from the internet forever, Adblock Plus is hoping to replace the bad ads — anything it deems too big, too ugly, or too intrusive — with good ads, ones that are smaller, subtler, and theoretically much less annoying.
It'll begin doing that through an ad marketplace, which will allow blogs and other website operators to pick out so-called "acceptable" ads and place them on their pages. If a visitor using Adblock Plus comes to the page, they'll be shown those "acceptable ads," instead of whatever ads the site would normally run.
"It allows you to treat the two different ecosystems completely differently and monetize each one," says Ben Williams, Adblock Plus' operations and communications director. "And crucially, monetize the ad blockers on on their own terms."