Amazon launched its voice-controlled speaker, Echo, in the U.K. and Germany on Tuesday as the e-commerce giant looks to place itself at the center of consumers' homes.
Echo is powered by Alexa, Amazon's digital personal assistant, which is like Apple's Siri or Google Now.
Echo is available in the U.K. for £149.99 ($198.01) and in Germany for 179.99 euros ($202.01). In Germany, Amazon is selling Echo by invite only. Amazon Prime members get £50 or 50 euros off.
Users can ask Echo questions, use it to control smart home devices like thermostats, or even use it to order something from Amazon. The device comes in black or white.
Amazon said Alexa now has over 3,000 "skills" or apps, which users can download for Echo via the Alexa mobile app. The software developers' kit for Alexa is also being opened up to U.K. and German users.
Smart home devices from companies including Samsung and EDF Energy are able to be controlled by Echo.