LOS ANGELES — Disney cut 5 percent of its consumer products and digital media staff on Wednesday, or about 250 jobs, a spokesman said, the latest in a series of belt-tightening moves by the world's largest entertainment conglomerate.
While small in a broad sense — Disney has more than 180,000 employees worldwide — pocket-size layoffs have been frequent at the company in recent months. In May, more than 300 workers lost their jobs when Disney pulled the plug on Infinity, a video game and toy line. In July, 30 people were let go by Maker Studios, a Disney-owned video business. Walt Disney Parks and Resorts has also made cuts, including a downsizing at its Imagineering research and development unit in early August, a move that the company said was tied to the completion of Shanghai Disneyland.
A portion of the new layoffs have hit video game workers, as Disney continues to shift its game approach to a licensing model and away from internal development, according to Brian Nelson, a Disney spokesman. A group of affected employees worked at a Bellevue, Wash., facility that supported the company's Marvel: Avengers Alliance mobile and social network games. The games were shut down last week after a sequel failed to catch on, a relatively routine occurrence in this fast-changing corner of the industry.