It's tough when mammoth corporations rush in to copy a disruptor's success formula and grab market share. The entrepreneurial venture can only hope its first-to-market advantage will continue to give it an edge.
Just ask the founders of Sprinklr, the New York-based start-up currently valued at $1.8 billion that created a new way to market to customers online through social media. After building a global business empire with more than 1,000 customers, Oracle, Adobe and Salesforce are acquiring start-ups to build rival businesses in the same niche.
With the Sprinklr platform, which combines the data from 24 different social channels, including Facebook, Twitter, Instagram and more, a company can get a total view of what customers are saying about them and fine-tune their social media strategy from a single integrated dashboard. That model has helped Spinklr lure more than 1,000 customers, including big brands like Nike, Nasdaq, McDonald's and Samsung.