It's time to pass the hat on college savings.
While 39 percent of high-net-worth grandparents are chipping in for college, more of them could assist, Fidelity Investments found, based on an online poll of 1,273 parents who were at least 55 years of age.
Grandma and Grandpa don't necessarily want to be stingy. In fact, three-quarters of those polled in February and March this year said they were willing to help fund their grandchildren's education.
Rather, adult children aren't bringing the conversation up with grandparents, said Chris McDermott, senior vice president at Fidelity.
"Grandparents aren't talking to their kids about their feelings and desire to help," he said. "[Adult] children aren't talking to their parents about the anxiety, stress and the financial needs they may have in order to get support for future college expenses."