Shares of Lions Gate Entertainment gained more than 6 percent on Friday as the company debuted its reboot of "Blair Witch."
After unveiling the trailer at Comic-Con, the film saw a boost in consumer interest above expectations, Pacific Crest Securities said in a research note published Friday. The firm doubled its domestic box office expectation for the film to $60 million.
Pacific Crest, which has an "overweight" rating on Lions Gate, said it believes "the film slate is showing some momentum in profitability that should at least meet investor expectations." It's a spot of good news for a company which has had "a string of large, poorly performing titles," the firm said.