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Former Apple designer Bruce Tognazzini said the tech giant has made tremendous strides despite criticism that the new iPhone 7 and watch designs were only minor.
Tognazzini, principal at the Nielsen Norman Group, said users and the tech community alike should consider another premium product — the 2017 Dodge SRT Viper — and ask whether they would complain if it looked too much like the 2016 model even with minor changes.
Tognazzini asks: "If the 2017 Dodge SRT Viper were improved in the same ways as the iPhone 7, what would the end result be?"
Top speed: Increased from 206 to 301 mph (iPhone 7 CPU speed +40%/Graphics chip speed +50%).
0-60 mph acceleration: Decreased from 3.6 seconds to 2.3 seconds (iPhone 7 CPU speed +40%/Graphics chip speed +50%).
Horsepower: Increased from 640 hp to 960 hp (iPhone 7 processing power +50% and the A10 chip has 1.5x the number of transistors of the A9).
Cargo space: Doubled from 14.9 cu/ft to 29.4 cu/ft, now equivalent to the size of a small SUV (but the car's footprint remains the same).
Bonus: You can drive the Viper under shallow rivers.
Tognazzini does point out two cons from this new design:
1) The styling would be similar to last years.
2) Dodge eliminated the CD player.
Taking it a step further, Tognazzini — who is also known as Apple employee No. 66, having designed the company's first human interface — said when comparing the Viper to the Apple Watch Series 2, the improvements are astounding.
Top speed: Increased from 206 to 5,000+ mph (based on the Series 2 hardware plus improvements in the new OS 3.0).
0-60 mph acceleration: So fast it would kill you (based on the Series 2 hardware plus the improvements in the new OS 3.0).
Horsepower: Increased from 640 hp to 1,120 hp (Apple Watch CPU speed +50%/Graphics speed up 100%).
Tognazzini completes his comparison with the following: If the 2017 Dodge SRT Viper were improved in the same ways as the Apple Watch Series 2, you could drive from San Francisco to Oakland under San Francisco Bay.