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Traders weigh traditional media plays amid cord-cutting fears

The "Fast Money" traders debated which traditional media companies are the best investments as consumers are increasingly likely to cut the cord.

Trader Dan Nathan said that, as a stock, Time Warner looks very attractive especially since it owns powerhouse HBO, which recently netted 22 Primetime Emmy Awards, the most of any network.

"That stock trades below market multiple ... It's a cheap stock and they have HBO," Nathan said. "That is the delivery mechanism that you want. HBO has figured it out [with] HBO Now and HBO Go, so that's a good model for the others.

Trader Tim Seymour agreed, saying it "trades cheap to the parts" on a valuation basis.

"Bottom line here, Time Warner is the name to play in the cord-cutting space," he said.

Trader Pete Najarian disagreed, saying that content seems more important and for that reason he prefers Disney.


Disclosures:

BRIAN KELLY

Brian Kelly is long Bitcoin, CME, DXJ, GDX, KBE, SLV, TLT, VXX, XLF, XOP, US Dollar UUP. He is short the euro and the Japanese yen.

DAN NATHAN

Dan Nathan is long TWTR, long PYPL call calendar, long FEZ Nov put spread, long EEM Nov put spread, long XHB Jan put spread, long XLK Jan put spread, XLU Dec call spread.

TIM SEYMOUR

Tim Seymour is long APC, AVP, BAC, BBRY, CLF, DO, DVYE, EDC, EWZ, F, FB, FCX, FXI, GM, GOOGL, GRMN, GE, INTC, LQD, M, MCD, MPEL, NKE, RACE, RAI, RH, RL, SINA, T, TWTR, UA, VALE, VZ, XOM and short: SPY, XRT. His firm is long ABX, BABA, BIDU, CBD, CLF, EWZ, F, HD, KO, MCD, MPEL, NKE, PEP, PF, SAVE, SBUX, SINA, VALE, VIAB, WMT, WEN, X, YHOO, and short HYG, IWM, UAL.

PETE NAJARIAN

Long stock: AAPL, BAC, BMY, DIS, DISCA, GE, KMI, KMIA, KO, LUX, PEP, PFE, VIAB CALLS: AAL, ABT, AMD, APC, BAC, BSX, CNX, COP, CRM, CS, CSCO, DAL, DISH, ETP, GS, GT, INTEL, JBLU, JCP, KGC, LLY, KMI, KO, LOW, M, SBUX, SLW, TMUS, TTS, TWTR, VRX, X, SLV, ATVI, WUBA Puts: CLF, EEM