Boston native Rica Elysée grew up styling her younger sister Jessica's hair. Jessica had suffered a stroke as a baby, leaving one of her arms immobile.
As a youngster, Jessica often went to a hairstylist, but missed or canceled appointments led to tearful calls to her sister, asking, "Can you do this for me?"
"I saw how not having her hair done would impact her confidence," Elysée, now 30, said.
Coincidentally, Elysée happened to be the founder of Boston Naturals, a meet-up group for women of color, focusing on natural hair and makeup. There, she realized others had the same issues with their salons — overbookings, late or canceled appointments or just a general disappointment with how their hair turned out. She was also an avid reader of the Twitter hashtag #BlackSalonProblems, where users chronicle their own misadventures at hairstylists.