A new food combination that merges a hot dog and a hamburger has launched in Australia, with its inventor telling CNBC that he hopes to bring the product to the U.S. next year.
"I had the idea on holiday when I was leaving a bar in Nashville. I grabbed a burger and a hot dog as I was really hungry. I was sitting in the car eating them both at the same time and my wife was looking at me like I was an idiot," Mark Murray, who lives in Perth, Australia, told CNBC via telephone.
That was in 2004, but Murray has since applied and been granted patents in Australia and the U.S. and has appeared on Australia's "Shark Tank" where he was rejected by the judges.
Now the product - called the Hamdog - has "hit the ground running" since its formal launch two months ago, according to Murray, who added that recent media attention has made it "pretty much explode worldwide."