The businesses of Justin Bieber and Uber may seem worlds apart — but entrepreneurs could learn a lot from either brand, according to one investor who has bet on both.
Scott Manson is the chief operating officer of SB Projects, where he helps manage investments for Scooter Braun — the man who discovered Bieber on YouTube. Manson estimates he turns away 99 out of 100 investments that cross his desk.
What is it that compels SB Projects to say yes to a deal? Above all, they look for great entrepreneurs, a trait represented by both the pop music heartthrob and Travis Kalanick, Uber's co-founder and CEO.
"Scooter's told stories about meeting Justin Bieber as a 13-year-old and him saying, 'I want to be the biggest star in the world,'" Manson tells CNBC. "It's that level of confidence and belief and vision that we latch on to. ... They are so passionate and believe so deeply in what they're building."