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Sequential Brands Group Expands Martha Stewart Brand to Korea

NEW YORK, Sept. 27, 2016 (GLOBE NEWSWIRE) -- Sequential Brands Group, Inc. (Nasdaq:SQBG) (“Sequential” or the “Company”) announced today that it has entered into a long-term agreement with Fang Brothers Group’s FB Living to bring the Martha Stewart Living brand of home products to Korea.

Martha Stewart brand to launch in Korea.


A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/62e0c60f-ba0d-4978-a6e8-b6948a021a8e

The first line of Martha Stewart Living bedding, bath and seasonal housewares will launch in Spring 2017 with bedding, bath towels and decorative pillows. Kitchen cookware, dinnerware and storage are planned for Fall 2017.

Katherine Fang, CEO of FB Living said, "We are thrilled to partner with Martha Stewart to bring her beautiful line of Martha Stewart Living home products to the Korean market. There is no one else who has had such an influence on the way Americans think about their homes than Martha Stewart and we're honored to be the team to introduce her brand, which is known for exceptional quality and style."

Inspired by Martha's personal collections and her Martha Stewart Living magazine, the new product offering in Korea will feature both classic looks and fun, modern designs, so customers can create homes that reflect their unique styles at an affordable price.

“Entering the rapidly emerging home furnishing market in Korea is another important and exciting step in our global growth strategy to expand the Martha Stewart brand in Asia,” said Sequential Brands Group CEO Yehuda Shmidman.

About Martha Stewart
Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author of 87 books, and America’s most trusted lifestyle expert and teacher. Millions of people rely on Martha Stewart as a source of useful “how-to” information for all aspects of everyday living - cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, holidays, healthy living and pets. The Martha Stewart brand reaches approximately 100 million consumers across all media and merchandising platforms each month. Her branded products can be found in over 70 million households and have a growing retail presence in thousands of locations.

About Sequential Brands Group, Inc.
Sequential Brands Group, Inc. (Nasdaq:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, active, and home categories, which includes the Martha Stewart media and merchandising properties. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential's website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: newbusiness@sbg-ny.com.

About FB Living Limited
FB Living is a member of the Fang Brothers Group. Fang Brothers Group was founded as a textile company in Hong Kong in the 1950s. The group has since expanded into related areas including manufacturing and retailing, making it a vertically integrated organization with a strong focus in the apparel, fashion and lifestyle industries. It has a network of offices and stores located in key cities across all continents including New York, London, Milan, Paris, Hong Kong, Shanghai, Tokyo, Seoul, etc. With further expansions and collaborations into both existing and new sectors, Fang Brothers Group is today a diversified group of companies engaged in the consumer, property development, electronic components, auto parts, and energy storage businesses with operations throughout different parts of the world.

The photo is also available at Newscom, www.newscom.com, and via AP PhotoExpress.

Media Contacts: Sequential Brands Group, Inc. Jaime Cassavechia, +1 212-518-4771 x108 jcassavechia@sbg-ny.com FB Living Limited Candice Lau, +852 2401-6408 Candicelau@fbliving.com

Source:Sequential Brands Group