The Boston Beer Company, the brewhouse behind iconic craft beer Sam Adams, is a $2 billion operation today. But in 1984, founder Jim Koch launched the company out of his kitchen.
Everything Koch (pronounced "Cook") did to get the The Boston Beer Company off the ground he did for the first time, and that's par for the course for a start-up founder.
"It may say on your card that you are the CEO. Well, that's not Chief Executive Officer because there is nobody to execute," said Koch in an interview with CNBC at the Iconic conference in Boston last week. "You're the Chief Everything Officer."