Uber is making a broad international push into takeaway meal deliveries, backed by a big staff recruitment and marketing campaign as it prepares to take on local rivals in dozens of countries.
Showing its ambition to expand well beyond the core online taxi-hailing business, Uber announced on Tuesday the launch later this week of its UberEats meal delivery app service in Amsterdam, just as Takeaway.com, the local market leader in the Netherlands, is seeking a share listing.
UberEats is also opening in Dubai and Johannesburg on Thursday. It also plans to expand in three as-yet-undisclosed cities in the Americas and Asia this week, the company said.
In addition, the company told reporters in Amsterdam that it will open the service in Brussels and Stockholm and a "few more" undisclosed cities before the end of the year.