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Aetna giving 50,000 Apple Watches to employees, deduction to customers buying them

Aetna will be giving 50,000 of its employees free Apple Watches and will offer monthly payroll deduction to customers buying them, according to NBC Connecticut.

"This is only the beginning — we look forward to using these tools to improve health outcomes and help more people achieve more healthy days," Aetna CEO Mark Bertolini said to NBC Connecticut,

The company made this announcement as part of its new initiative to improve customer experience.

The Hartford-based company will be working with Apple to create health apps that would integrate Apple Wallet. The new apps will help customers manage their health, make payments, order refills and connect with their doctor, NBC Connecticut reported.

The new health app will be available in early 2017.