EMERYVILLE, Calif., Sept. 29, 2016 (GLOBE NEWSWIRE) -- Today, TubeMogul (NASDAQ:TUBE), a leader in software for brand advertising, announced that it has updated its software platform’s Placement Editor, where clients enter criteria that specifies the environments and conditions in which advertisements are shown. The new Placement Editor is available to all TubeMogul clients globally, effective immediately.
A photo accompanying this release is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/c4cce03f-8a05-48dd-a2ff-3a9a9e0c5874
“The Placement Editor is the nucleus of our platform and is the part of our software in which more than 3,000 active monthly users spend the majority of their time,” said John Hughes, President of Product and co-founder, TubeMogul. “These updates are designed to empower those advertisers to do more – faster – and execute a sophisticated strategy with the same ease as checking their bank balance or ordering a pizza online.”
Preliminary results from early tests indicate average placement creation time has been reduced by a factor of 2x and average campaign creation time has been reduced by a factor of 6x.
The Placement Editor’s new functionality was developed in order to streamline workflow and ultimately increase efficiency for end users. Improved usability will also broaden the platform’s appeal beyond traditional media buyers and planners and increase organizational collaboration. The intuitive interface implements standard web design conventions, including:
- Quick keys (placement editor shortcuts, global shortcuts, and shift-activated shortcuts).
- Universal placements, which allows for all pre-roll ad lengths, device-specific formats and supported technologies to be executed from within a single placement.
- Push-button functionality for On Demand subscriptions, which will immediately activate all available deals from a given premium publisher across all devices and formats.
- Control budgets over time and ad scheduling by package.
A photo accompanying this release is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/4deb0217-cadf-46a5-b298-829e4bd9f421
As part of the update, TubeMogul is also debuting a proprietary mobile application that allows users to monitor and optimize campaign performance in real time via mobile devices. The mobile application will be available on both iOS and Android operating systems.
The software update also incorporates new advanced algorithms, including viewability optimization based on the preferred third-party reporting metrics of the user’s choice and the ability to generate push-button custom look-alike audience segments based on a marketer’s first-party data. A new forecasting panel has been integrated into the placement editor that incorporates all targeting criteria to provide at-a-glance reach and performance estimates.
TubeMogul (NASDAQ:TUBE) is a leader in software for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is headquartered in Emeryville, California and has offices in several other locations in the U.S. and internationally, including in Chengdu, Kyiv, London, Paris, Sao Paulo, Shanghai, Singapore, Sydney and Tokyo.
TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries.
The photos are also available at Newscom, www.newscom.com, and via AP PhotoExpress.
Press Contact: David Burch Press@TubeMogul.com 1 (510) 653-0501