Cramer's question on Google’s phone: Why would consumers want it?

Hold the phone — CNBC's Jim Cramer isn't convinced that Alphabet's big Google event will offer anything fresh or cutting edge to consumers.

Google plans to unveil new smartphones and a speaker device at a highly anticipated hardware event in San Francisco Tuesday in an effort to challenge Apple and Amazon. The tech giant is also expected to make updates to its virtual reality options and more.

Cramer said on "Squawk on the Street" that this is another situation where a technology company attempts to take market share from its peers.

"It is just this idea that if you've got it, I've got to have it," he said. "And all I care about is if the customers want it."

Cramer adds that even if Google hadn't figured out why consumers need the new products, people might just buy it anyway.

"I think everybody feels like they need everything else ... I don't know why. It's certainly not helping Alphabet's stock," he said.

Alphabet's Class A stock was trading slightly higher mid-morning Tuesday. The stock is up more than 3 percent year to date.