The iPhone 7 and 7 Plus will make their Indian debut on Friday, ahead of the country's gift-giving season, as Apple faces an uphill battle to take market share from rivals in the largest South Asian economy.
A research vice president at Gartner, Mark Hung, told CNBC's "Street Signs" that currently India represents less than 1 percent of Apple's overall smartphone revenue, and Gartner data indicated the smartphone maker's share in the country was less than 5 percent.
"The biggest challenge for Apple today is that the tariffs that India imposes on imported phones greatly increases the pricing of iPhones in India," Hung said, adding that in the first half of 2016, the company shipped slightly over a million iPhones in India.
The suggested retail price Apple tagged to the iPhone 7 handset began at $649. Adding in India's import taxes, the final price for the basic iPhone 7 model would go up to $900, according to Hung.