Cheetos is hoping to kick start a new holiday tradition this Halloween.
The Frito-Lay brand famous for its orange cheese puffs wants families to bond this October over spooky-fun pranks. The company launched Chester on the Dresser — a concept that calls to mind the "Elf on the Shelf" phenomenon — earlier this month to inspire some "Halloween mischief" this year.
The doll-sized Chester Cheetah comes with a book filled with 31 pranks (one for each day in October) ranging from filling a room with balloons to swapping out soap in the bathroom with honey.
"Chester on the Dresser is based on Chester Cheetah's belief that unexpected surprises can lead to fun," Jeannie Cho, vice president of marketing for Frito-Lay, said in a statement. "It includes a playful prank for every day leading up to Halloween, which we hope will inspire families to do just that, enjoy a playful moment together."
The company originally released only 200 dolls and book sets, which cost $29.99 and sold out in less than 48 hours. However, 800 more units will be available for sale on Amazon starting Thursday.
"I can't believe they made this," one Amazon user wrote after purchasing the product. "So much fun with my two boys."
"This is so cute and clever," another user wrote. "I can't wait to start this new tradition with my kids. The book is absolutely awesome."
Although, it seems that the pranks aren't just for kids. Several adult social media users have posted their Chester on the Dresser pranks on Twitter.