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Apple plans to launch new Macs at an October 27 event

Yep, that means some Sierra-powered computers are arriving right before the holidays.

Apple is planning to introduce new Macs at an Oct. 27 event, sources confirmed to Recode.

The move had long been expected, given that the company released MacOS Sierra last month but had yet to introduce any new computer models sporting the software. It also comes just in time for Apple to have the new products on sale for the full holiday season.

Apple has gone a long time without making significant changes to any of its Mac models, with most experts encouraging customers to hold off all but essential new purchases until the lineup was updated. Tops among the rumors have been reports that Apple will introduce a new MacBook Pro sporting a row of customizable touchscreen keys.

More from Recode:
Apple's MacOS Sierra is here, bringing Siri to the desktop
Apple has hired a big brain in AI to make Siri less dumb
How iMessage could be Apple's next big app platform

Sierra, for its part, adds support for Apple's Siri voice assistant and the ability to copy and paste between iOS and MacOS devices, among other features.

Tim Cook
Adam Jeffery | CNBC
Tim Cook

The Mac event is expected to take place at or near Apple's Cupertino campus rather than in San Francisco, where the company held many recent events, including the iPhone 7 announcement.

Apple declined to comment.

By Ina Fried, Recode.net.

CNBC's parent NBCUniversal is an investor in Recode's parent Vox, and the companies have a content-sharing arrangement.