Finance workers in the City of London are being encouraged to choose between national stereotypes as Paris' business district – known as La Défense – unveiled an advertising campaign Monday aimed at poaching business and talent from the U.K.'s financial hub.
Billboard adverts featuring a green frog wearing a tie bearing the red, white and blue colors of the French flag are on display at London's Heathrow Airport and Eurostar train station, as well as in the City of London itself. They are emblazoned with the slogan, "Tired of the fog? Try the frogs! Choose Paris La Défense."
Following the U.K.'s decision to leave the European Union, a number of cities have been vying for the City of London's status as a global financial hub. Alongside Paris, other competitors include Amsterdam and Frankfurt.