Paul's life could be seen as the millennial, social-media equivalent of the TV show "The Real World." He lives with his squad, which has dubbed itself "Team 10." The friends share a house featuring a basketball hoop in the kitchen and a donut painting hanging in the living room.
And while Paul may be 19, funny, and charming, he's also a savvy businessman. He has learned how to monetize his following. He started out making six figures and he's now pushing seven, he tells CNBC.
"As you get more and more popular and start to build a brand name for yourself in the space, you start working with big Fortune 500 companies, merchandising deals, you can tour. There are lots of ways to monetize. But if you have millions of fans, and you can convert even five percent of them to pay for something of yours, you are in the seven-figure range," says Paul.