TORONTO and MONTRÉAL, Oct. 20, 2016 (GLOBE NEWSWIRE) -- Today, National Bank of Canada named TubeMogul (NASDAQ:TUBE) one of their advertising software partners. National Bank will use TubeMogul’s software platform to automate media planning, buying, optimization and measurement across Canada, and Adviso, National Bank’s agency of record, will continue to advise National Bank on digital and programmatic strategy.
Through the deal, National Bank gains complete ownership of audience data as well as complete transparency across ad economics and performance while retaining Adviso’s expertise. The partnership reflects the growing trend of brand marketers taking direct ownership of technology used to improve overall advertising effectiveness and to better understand audience behaviors across multiple channels and screens.
National Bank and Adviso will use TubeMogul’s full product suite to power cross-screen advertising initiatives across desktop, mobile, connected TV and Facebook to raise brand awareness, influence consideration and drive purchase intent.
“This partnership with TubeMogul gives us full control over our entire digital advertising strategy and empowers us with knowledge, insights, and ultimately expertise that we would not have had otherwise,” said Alexandre Troung, Lead Strategist, Programmatic Marketing, National Bank of Canada.
“National Bank has been an industry leader not only in their savvy deployment of digital media to supplement traditional methods, but also in their forward-thinking approach to the traditional agency-vendor relationship,” said Dana Toering, Managing Director, TubeMogul Canada. “We’re excited to help National Bank and Adviso realize all the benefits software provides.”
The first campaigns executed under the partnership were launched earlier this year. Representatives from National Bank have successfully completed TubeMogul’s Client Certification Program, a comprehensive training program that includes hands-on instruction of TubeMogul’s platform and an overview of current trends in the digital advertising industry.
TubeMogul (NASDAQ:TUBE) is a leader in software for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in Emeryville, California with operations in Kyiv, London, New York, Paris, Sao Paulo, Shanghai, Singapore, Sydney, Tokyo, Toronto and offices across the United States.
TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries.
About National Bank of Canada
With $230 billion in assets as at July 31, 2016, National Bank of Canada, together with its subsidiaries, forms one of Canada’s leading integrated financial groups. The Bank has close to 22,000 employees and is widely recognized as a top employer. The Bank's securities are listed on the Toronto Stock Exchange (TSX:NA). Follow the Bank’s activities at nbc.ca or via social media such as Facebook, LinkedIn and Twitter.
Since 2002, Adviso and its 70 expert consultants have been helping companies from Quebec and beyond to launch and maintain high-performing digital initiatives. Adviso have supported more than 800 clients in the optimization of their websites and the creation of effective web marketing operations: Digital advertising, omni-channel strategy, marketing analytics, content marketing, SEO and social media. http://www.adviso.ca