Kodak launched a smartphone on Thursday with a souped-up camera as the photographic equipment maker continues on the path to reinvent itself after bankruptcy.
The Kodak Ektra smartphone is a £449 ($551) Android device with a 21 megapixel camera sensor, and a so-called decacore processor.
Users can used an "advanced manual mode" allowing them to make adjustments on an image such as the exposure or shutter speed, as well as selecting scenes like "night-time" or "sports" just as they would on a conventional digital camera.
"This is a phone that really emphasizes the camera…as opposed to a phone that happens to have a camera with it," Jeff Clarke, chief executive of Kodak, told CNBC in a TV interview on Thursday.
"It's very intuitive, it will be a real hit for people today carry around or use traditional digital cameras. It's going to bring that device to your phone. Nothing out there does that today."