Facebook's all-out embrace of live video appears to be heading to Instagram. A new report from a Russian news site shows live functionality embedded into Instagram stories, with a bold "LIVE" banner on what is apparently a live video appearing at the front of the stories feed. The report from T Journal also shows the user interface for going live from Instagram, which includes a giant red button reading "Go Insta!"
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Instagram declined to comment. Tech sources have been telling me for more than a year that Instagram would add live video eventually. Facebook believes that fully immersive live experiences are the future — it's one of the reasons the company is investing so heavily in virtual reality — and it sees live video as a bridge to get there. Live video is also a way to attract spending from the lucrative television advertising market, which Facebook is working very hard to crack.