It didn't take long for the customary white victory flag to be hoisted above the Wrigley Field scoreboard on Saturday night.
But this banner featuring a large blue W celebrated a very special win, one 71 years in the making.
The Chicago Cubs are going to their first World Series since 1945 thanks to Saturday's 5-0 National League Championship Series-clinching triumph over the Los Angeles Dodgers.
Owner Tom Ricketts, representing generations of Cubs fans, knows the significance.
"It really feels great because of all the people who supported us through some pretty lean years," said Ricketts, a longtime fan before his family bought the Cubs. "Getting to the World Series is great but the goal is to win. We broke a 71-year streak, now let's break that other one."
The Cubs, just four years removed from a 96-loss season, will face American League champion Cleveland in the World Series next week as they seek their first world championship since 1908.
The players, who hugged and cheered each other on the field after the game, also saluted fans before adjourning to the clubhouse for champagne and beer showers.