Make It

Skip the shower: The secret to Nasty Gal founder's morning routine

Sophia Amoruso attends Girlboss-Prudential Brunch at NeueHouse Los Angeles on September 9, 2016 in Hollywood, California.
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Sophia Amoruso attends Girlboss-Prudential Brunch at NeueHouse Los Angeles on September 9, 2016 in Hollywood, California.

Sophia Amoruso, 32, is a one-woman empire. She's the founder of Nasty Gal clothing and the author of best-selling memoir, "#GirlBoss" and the new book, "Nasty Galaxy."

And according to Forbes, she's richer than Beyonce.

This week TODAY is highlighting the stories of women on the cutting edge who are not only making a difference in their respective industries, but who are having a real impact on the world.

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TODAY asked Amoruso how she begins her day as part of our ongoing Morning Routine series.

What time do you wake up?

7 a.m.

Snooze or no snooze?


How long do you snooze? Is that built into your routine?

Maybe 15 minutes and no, it's not built in!

What is your coffee routine?

A homemade Americano with two shots of espresso, often on ice, with heavy cream.

Are you a morning person?

I've become one and I love it!

How did you become one?

Responsibilities, responsibilities, responsibilities.

What is your typical breakfast?

A bowl of tropical fruit!

What's your guilty pleasure breakfast?

French toast from Squirl in Los Angeles.

My ideal breakfast buddy would be...

My three poodles and my boyfriend.

Do you work out in the morning?

Yes! I will go for a long walk, or a run, or work out with a personal trainer.

Drive, bike or public transportation?

Drive — I live in Los Angeles!

Where do you get your morning news?

My iPhone.

Is there a particular song or band that you listen to to kick-start your morning?

Young Thug's latest album, "Jeffery."

Do you read or listen to anything on your way into work?

I sometimes listen to NPR, but often take phone calls.

Any morning shortcuts that you swear by?

Hmm, skip the shower! And wear a denim onesie.

You skip the shower? Do you shower at night or just less often?

I shower after my workout in the morning.

How do you stay looking great and smelling fresh?

Enough sleep, lots of moisturizer and great fragrance!

Do you have any mantras or rituals?

I really should...

What's your least favorite part of your morning routine?

Hitting SNOOZE.

What's one thing people would be surprised to learn about your morning routine?

I didn't drink coffee until a few years ago.

What's the one thing you have to do every morning before it can really begin?

Melt down.