You're probably not the only one applying for that job.
That might seem obvious, but too many cover letters are written in a robotic style that leave little impression on hiring managers who are sifting through vast piles of applications, according to career counselors. The cover letter is your chance — most likely your only one — to stand out from many other candidates who have similar résumés.
Don't botch it. Despite the high stakes, a lot of job-seekers treat the cover letter like a formality, putting little thought and few personal flourishes into it.