Investor and entrepreneur Marcus Lemonis uses an unusual method to improve his business partnerships: he talks about his own weaknesses and mistakes.
In other words, he shows vulnerability.
"So often in business we think that a very proper and stern way of conducting ourselves as know it alls and macho men and women is the way to be," Lemonis says. "But I actually believe that business is built on relationships."
"Relationships are built on trust, and trust is built on vulnerability and transparency," he says.