Shares of Lowe's dropped more than 1 percent Wednesday after JPMorgan lowered its rating on the company's stock.
The consumer environment has become "increasingly difficult," wrote JPMorgan analyst Christopher Horvers in a note to clients. Horvers downgraded the stock to "neutral" from "overweight," and gave it a price target of $72, down from a previous target of $87.
"We believe an uneven consumer environment, difficult comparisons ahead, higher exposure to big ticket spending among a declining backdrop of consumer confidence, and a stepped up promotional atmosphere lead to a challenging environment in 2017," he said.
The downgrade came after a report that consumer confidence retreated in October, after back-to-back monthly gains. Consumers felt the economy would continue to expand but a more moderate pace, according to data from The Conference Board.
A spokesperson for Lowe's did not immediately respond for CNBC's request for comment about the note.
The company's stock is down more than 11 percent year to date.