If Donald Trump loses in next month's presidential election, it's unlikely the Republican candidate will go quietly.
Amid reports that he is considering starting his own media platform, it remains to be seen just how many people will be listening.
In the 16 months since he launched his campaign, Trump has attracted a wide and loyal following, whose support has been stoked by daily bursts of cheerleading and attacks on social media.
Now, the GOP candidate is reportedly mulling the idea of converting that audience into a television network to keep his political message in front of the tens of millions of voters expected to turn out for him next month.
Once the klieg lights of the presidential campaign are turned off, though, it's not clear how many of his millions of social media followers would become daily viewers of a potential Trump TV network.
Some of his audience, for example, consists of only occasional visitors curious about his most inflammatory posts, along with political journalists, consultants and others with a professional interest in following his erratic campaign.
An unknown portion of his traffic is generated by automated Twitter accounts programmed to send out tweets. One recent study estimated that as much as a third of pro-Trump Twitter traffic was generated by these bots during the third and final presidential debate Oct. 19.
Aside from occasional traffic surges, the volume of Trump's average Twitter mentions represent less than 3 percent of the total number of followers of his account, based on data provided by Spredfast, a social media marketing firm. Over the last six months, Trump's 12.7 million followers generated an average of just 311,000 daily mentions and about 87,000 retweets a day. (Those numbers include any automated "bot" traffic.)