Nothing has come to stand for Trump more than TRUMP: those big and brash golden capital letters that adorn his buildings around the country. But new data suggests his run for the White House could be tarnishing his coveted image.
Exclusive new results from the CNBC All-America Economic Survey found that 26 percent of Americans hold a less favorable view of the Trump brand name since the campaign began. Just 4 percent hold a more favorable opinion. Sixty-four percent say their view hasn't changed. Six percent were not sure.
But the results showed that nearly every demographic group — whether age, income or sex — is inclined to think less favorably about Donald Trump's brand now than before the election. For example, women grew less favorable by a 32 percent to 2 percent margin, and men by a 22 percent to 5 percent margin.
The CNBC survey of 804 Americans around the country was conducted by Hart Research Associates on the Democratic side and Public Opinion Strategies on the Republican side from Oct. 21 to 24. It has a margin of error of plus or minus 3.5 points.
Trump's campaign declined to comment.