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Apple pushes up prices in UK by 20 percent as customers feel Brexit bite

MacBooks on sale in an Apple store.
Zhang Peng | LightRocket | Getty Images
MacBooks on sale in an Apple store.

Technology giant Apple has quietly pushed up the price of existing products in the United Kingdom as the company tries to battle a weaker pound.

Since the Brexit vote on June 23, sterling has slipped almost 20 percent in value against the dollar, costing Apple on any products sold in Britain.

Now Apple has moved to address that, raising prices overnight Thursday while all eyes were on their new product launch event in Cupertino, California.

The computer and phone maker began charging £2,999 pounds ($3,650) for its "Mac Pro" desktop machine, up from £2,499 earlier in the week.

That means a mark-up of 20 percent for a computer that hasn't been updated for more than two years.

The "Mac Mini" also witnessed a 20 percent hike, now retailing at £479 pounds compared to the £399 British people could have paid on Thursday.

Additionally, the iMac 4K and 5K are both now £300 more expensive to buy.

Apple has previously answered criticism of its overseas pricing by arguing that currency rates, import laws, taxes and the cost of doing business all feed in to the final sales ticket.

In the U.K., customers pay an additional 20 percent sales tax, while in the U.S. an equivalent sales tax is at most 13 percent.

Earlier this week Microsoft announced it too will raise prices in the U.K., with some products set to go up by as much as 22 percent.


Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple, pauses while speaking during an event at the company's headquarters in Cupertino, California, on Thursday, Oct. 27, 2016.
David Paul Morris | Bloomberg | Getty Images
Philip 'Phil' Schiller, senior vice president of worldwide marketing at Apple, pauses while speaking during an event at the company's headquarters in Cupertino, California, on Thursday, Oct. 27, 2016.

In addition to raising the prices of older computers, Apple has significantly bumped up the starting price for its all new MacBook Pro range.

The previous generation of the 13-inch MacBook Pro laptop started at £999.

The new version of that laptop, complete with the Touch Bar and TouchID fingerprint sensor, is available to UK customers from £1,749, almost double the price.