The bond market has entered a financial twilight zone, and at this point, there doesn't seem to be a smooth way out.Market Insiderread more
"I think (rate cuts) will help, but whether they're going to be sufficient to counter the negative trade pressures and global growth slowdown and impact is debatable," one...Central Banksread more
China has used both monetary and fiscal measures to lift economic activity as its trade war with the U.S. looks set to intensify in the coming months.China Economyread more
Alibaba held a board meeting before its latest quarterly earnings release last week, during which the board decided to postpone the Hong Kong listing, Reuters reported.Technologyread more
President Donald Trump said on Twitter he was postponing a scheduled meeting with Denmark's prime minister because of her lack of interest in discussing a possible sale of...World Politicsread more
The two countries want to smash the civil aerospace duopoly enjoyed by Airbus and Boeing.Aerospace & Defenseread more
Federal Reserve Chairman Jerome Powell is set to deliver his annual speech on Friday at the Jackson Hole, Wyoming symposium, where he's expected to provide more clarity on the...Asia Marketsread more
After Elon Musk touts Tesla solar on Twitter, Walmart sues the electric vehicle and clean energy company over store rooftop panels that ignited.Technologyread more
U.S. and Asian investors poured $3.7 billion into U.K. tech start-ups in the first seven months of 2019, research shows.Technologyread more
Trump said he has "been thinking about payroll taxes for a long time" — and he cautioned that "whether or not we do something now, it's not being done because of recession."Politicsread more
Secretary of State Mike Pompeo privately told business executives and free traders that the trade war could end by the 2020 election and that hurdles to an immediate agreement...2020 Electionsread more
Move over desktop: Mobile is the future of online purchases and commerce, thanks to its ability to connect with location-based and personalized data.
Forrester's new report "Predictions 2017: Mobile is the Face of Digital," scheduled to be publicly released Tuesday, explains that mobile has become the new pathway for consumers find brands — and it is moving past the traditional social media app. Advertisers will increasingly use mobile to connect next year using chatbots, other artificial intelligence-enabled platforms like Apple's Siri or Amazon's Alexa and messaging apps, the report said.
The company previously said that people spend more than two hours a day on mobile, and that by 2019 the majority of our billion websites will be on mobile.
"The magic of mobile is the immediacy," said Julie Ask, principal analyst at Forrester and co-author of the report. "It's the 'I'm hungry now,' 'I forgot to by a birthday gift for my mom' now immediacy rather than long drawn out sessions."
However, a previous Forrester report estimated that mobile commerce transactions would reach $142 billion in 2016, adding that mobile accounts for about one-third of website traffic but only 11 percent of sales. One of the issues is that mobile screens are still relatively small and people like seeing something on a bigger screen or in-person before making a purchase, said Forrester senior analyst Jennifer Wise.
But mobile is expected to sway about about $1 trillion in sales, more than desktop and the Web, Ask said. "Mobile influence" includes seeing something first on your phone and then going in store to buy it, or learning more about a product on your phone before eventually purchasing it later online.
"The desktop is still necessary for exploration, but mobile is something that can be short-changed when it comes to this strategy," Wise said.
Coupon and deal aggregator RetailMeNot is seeing more brand partners work with them for the purpose of driving in-store foot traffic. Companies are partnering with it to find out where customers are based on location-based mobile data. RetailMeNot's app can send push notifications on people's phones to encourage them to take advantage of deals when they are nearby local stores.
"More brands are realizing the importance of mobile as a cross-channel consideration driver to help consumers in this early stage of discovery," said Marissa Tarleton, chief marketing officer of RetailMeNot.
What mobile provides is a way to personalize experiences more than the desktop ever could, said Christopher Dean, CEO of mobile marketing company Swrve. Using machine learning and browsing and location-based data, mobile apps allow brands to determine what customer will like and when — potentially even before they want it.
Swrve worked with a luxury online retailer using first party customer data from Salesforce to determine what customers wanted in real-time. Using a mixture of push notifications based on personalized data, it was able to increase sales revenue for the company by 30 percent.
"Mobile is all about information coming to me when I want it, in a contextually important and highly personalized way," Dean said.