One week from today, TV news networks will offer nonstop, wall-to-wall coverage on the presidential election, but at least one TV network is trying to appeal to viewers by staying away from the election.
The Weather Channel announced Tuesday it will have "absolutely zero election coverage" on Election Day. Instead, it wants to give viewers "a place to escape."
Starting at 3 p.m. ET, on November 8, The Weather Channel will have what it called a nine-hour "chill marathon guaranteed to evoke tranquility and set your soul at ease."
"The marathon will include the most beautiful, awe-inspiring and calming weather video and scenery ever caught on tape," the network said. "This world is a beautiful and magical place after all."
In its press release, it encouraged people to vote and check out the election results, but also invited people to "sit back, relax and stick your head in the clouds," promising its marathon that day will be "huge."
Disclosure: The Weather Channel television network is owned by a consortium, which includes NBCUniversal, the parent company of NBC and CNBC.